It says that these young wine produced in the Beaujolais region, are traditionally released for comsumption on the third Thursday of November.
I usually don't take wines and so I'm not much familier with it either, but why is this "young" wine so popular? Isn't most of the wine mature the better? What is this wine special about? Drinking Beaujolais Nouvear has become kind of fashion and probably this wine's popularity has exceeded its taste.
Well, according to the article, some people see the wine as a rough gauge of the year's harvest. Well, I doubt that too, though.